Of all the marketing opportunities available to businesses today, one consistently provides a higher return on investment: e-mail marketing. In fact, a surprising 72% of people say that they prefer receiving promotional content via email. Retailers confirm this with 80% crediting e-mail marketing with the most customer retention.

Even better, e-mail marketing is one of the most affordable channels for small businesses. It’s more scalable, meaning that the price doesn’t increase as your audience grows. This may change after you’ve achieved 5,000 subscribers, but even then, the price increase is minimal. It’ll also be offset by the value of such a large following.

E-mail newsletter design and management is one of the most affordable digital marketing services we offer. As we said, it’s easy (and affordable) to scale.

We use an integrated approach when building e-mail marketing campaigns for our clients. If you’ve been online for any length of time, chances are, there’s already enough content on your website, blog, and social media accounts to build several e-mail campaigns from. Of course, we’ll also stay in close contact with you to see what promotions you’re running, how things are changing, and how all of that can integrated with your e-mail strategy.

We also measure the success of our clients’ e-mail marketing campaigns and send monthly reports detailing each campaign’s performance.